Obesity costs the NHS £4.2 billion a year and without urgent and radical action, this will rise to £10 billion a year by 2050.
The UK is currently facing a childhood obesity epidemic, with almost 1 in 5 children leaving primary school obese. Only 1 in 5 parents say they received useful information or support from the National Child Measurement Programme(NCMP).
Less than a third of children in England are achieving recommended activity levels however 4 in 5 parents support the introduction of a daily hour of active 'fun and play' in primary schools. Three quarters of parents support stronger regulation of junk food advertising.
Sugary drinks account for 30% of 4-10 year olds' daily sugar intake; a tax of 20p per litre could prevent or delay incidence of obesity.
Government, industry, schools and the public sector all have a part to play in making food and drink healthier and supporting healthier choices for our children. The benefits for reducing obesity are clear it will save lives and reduce inequalities.
The actions highlighted in the recent Government plan will significantly reduce England's rate of childhood obesity within the next 10 years.
Achieving this will mean fewer obese children in 2026 than if obesity rates stay as they are. We are confident that our approach will reduce childhood obesity while respecting consumer choice, economic realities and, ultimately, our need to eat.
Although we are clear in our goals and firm in the action we will take, this represents the start of a conversation, rather than the final word.