Evidence shows that there are multiple factors that affect our food choices. In order to change behaviour we must seek to address these aspects by taking a holistic approach.
- Early life - the food eaten between conception and weaning influences how we respond to the food environment through a range of biological and psychological mechanisms.
- Marketing is disproportionately used to promote unhealthy products.
- Exposure to healthy vs unhealthy food and drink in the wider environment.
- Poverty - Healthier diets are becoming more expensive.
- Education and health promotion can help individuals to make healthy, informed food and drink choices.
- Social influences - parents and carers can directly and indirectly influence their children's dietary preferences.
- Technology - IPads, mobile phones, computers and games consuls play a part in sedentary lifestyles for both children and adults.
- Social changes - Increasingly busy work lives and long commutes has led to a growing culture of eating convenience foods, both in the home and on the move.